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Friday, 26 November 2010

Superdrug opens first London nail bar today!

Get ready Londoners. Superdrug is set to open its second Andrea Fulerton Nail Boutique (the first opened in Meadowhall, Sheffield to rave reviews) in Westfield Shopping Centre today, followed swiftly by High Street Kensington next Thursday. Once again, Superdrug is leading the way in the world of beauty (their mole-check clinics have been a great success), allowing those who perhaps feel alienated by expensive, formal beauty salons the chance to get high fashion nails at high street prices.
Using her self-titled range (which by the way is amazing, more on that to come on Best Tressed next week), therapists have been trained by the doyenne of nails herself. Having tended to the A-list fingertips of Victoria Beckham and Nigella Lawson, Andrea is a real coup for the nationwide beauty emporium. I was actually the first journalist to be taken through the extensive range by the lovely Andrea herself at Superdrug's Christmas press day. What amazed me most, apart from the sheer number of products, was the fact that these innovative, professional-worthy polishes/tools/nail art were so reasonably priced. For example, the Andrea Fulerton Trio Nail Polishes, which allow you to create three nail looks, were a bargainous £7.99.
In terms of the new Nail Boutiques, the collaboration seems to be a match made in manicure heaven for both parties. The treatments address every customer, at every age, from the subtle and chic naked nail buff and shine, to the young and funky half-moon mani and nail tattoos. Prices start at a very reasonable £10, working up to £25 for a gem-encrusted look. Between Thursday and Sunday, the nail bar will allow drop-ins, with appointments necessary the rest of the week. Christmas shopping just got a lot more appealing...Sx

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