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Tuesday, 19 October 2010

Cotton On

Celebrity beauty collaborations are somewhat hit and miss in my experience. Recent 'hits' have included Elle Macpherson The Body and perfume heavyweights, SJP and Kate Moss. My 'miss' list includes The Cheeky Girls makeup range (did you miss that one too?) and Kerry Katona's subtle little EDT 'Outrageous'. But it's not just about the calibre of celebrity or the quality of the product, however important. Get your audience right and you're halfway there. Take Tess Daly's recent collaboration with M&S - she must have the 'Strictly'-watching, Mum market eating out of the palm of her well-moisturised (using her own brand, of course) hand. So bubbly blondette Fearne Cotton + Boots = sure-fire winner.
Beauty & The Bag Cosmetic Case, £20
The 17-product range (available exclusively at Boots) has just hit the shelves, right on cue for Christmas, and contains vampy lip sets, on-trend nail colours and keepsake carry-cases. According to the press release, Fearne was 'heavily involved in all aspects of the design process,' and her quirky, eclectic style is certainly evident in the brave colour palette and vintage-esque packaging.
Gloss Over It, £10
I've sampled a few key pieces from the range. The mascara is the perfect portable size for on-the-go application, but I wasn't overly impressed with the formula. The plastic wand couldn't seem to brush through my lashes so the mascara has clumped slightly. The lip glosses, though, are great. The built-in brush makes application precise and non-gloopy, so you end up with an even dose of colour. I tried the sixties-esque shimmering pink and scarlet shades, both of which felt less sticky than some premium lip glosses I've tried.
It's All About Lips, £10
As for Fearne herself, the range has been a dream come true. 'Creating this range has completed a childhood dream. Make-up has played a big part in my life; from glamming up to gothing up, covering tears and getting ready for a big TV show - I couldn't live without it.'
This cute-as-a-button compact, £8, is on my Xmas list
What do you think of Fearne's first venture into makeup? I think the range will do well for Boots - the packaging is striking and the price point is about right for a nice Christmas gift. Would you buy into any celebrity makeup range? Sx

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