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Wednesday, 9 March 2011

NEW! Poppy King + No7 Lipwear Line

Keeley Hawes weres the 'History' look

I first heard of lipstick guru, Poppy King, when interning at Grazia. She'd just launched a new line of lipsticks and glosses that, to put it mildly, were pretty darn lush! I'm not sure what happened to the line but the lippie-legend has just collaborated with No7 to launch a new 14-piece collection. Hoorah!

The collection of lipsticks and glosses come in 7 different themes, each theme inspired by the reasons women love to wear lip colour, e.g. History, Glamour, Allure, etc. As someone who every year makes the resolution to 'get more into lipstick,' Poppy's collection is a great starter. Each colour, though strong and punchy, contains a sheer finish for a more subtle, wearable look.

I'm yet to try the new line but the colours look great - 'History' and 'Seduction' are my two gotta-try-it picks. The packaging, while not as striking as her original line with its test tube lip gloss bottles, is still cute, and the colour-coding makes it easy to establish which look you want to go for.

As ever, the amazing Lisa Eldridge is working closely with the range, and has created 7 makeup looks to accompany each of Poppy's lip colour themes. Keeley Hawes wears the 'History' look above using No7 Instant Radiance Foundation in New Ivory, £13, followed by No7 Natural Blush Cheek Colour in Coral Flush, £9.50. For the eyes, Lisa used the No7 Stay Perfect Eye Shadow Palette in Cappuccino, £10.50. 'Apply the lightest shade all over the lid, dabbing the darkest shade along the socket line and underneath along the lower lashes,' says Lisa. Brows were neatened up with the No7 Precision Brow Pencil in Dark Brown, £10.75, and No7 Exquisite Curl Mascara in Black, £13.50, finished off the lashes. Finally Lisa applied No7 Poppy King Lipstick in History, £12, then added extra shine with a hint of No7 Poppy King Lipgloss in History, £11.

The No7 Poppy King Lipsticks, £12, and Lipglosses, £11, are available now at Boots. Sx



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