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Friday, 3 December 2010

The Roc Sellout!

It was only launched in Ocotber but already the new RoC Sublime Energy range sells 1 every 30 seconds in the UK! Using bio-electric currents found naturally within the skin, the product sends messages to the cells to kickstart skin rejuvenation.

“Johnson & Johnson has spent the past 8 years developing this technology so it’s very exciting that it’s finally available," says Cosmetic Dermatologist, Samantha Bunting. "The use of bioelectricity in a topical skincare product is a first for anti-ageing and it’s great to see so many women in the UK are embracing this groundbreaking science.”

I reviewed the RoC Sublime Energy EYE, £29.99 (Boots), early last month and the techonology really is impressive (read my review here... Tackling wrinkles, dark circles, bags, puffiness and eye folds, in vitro testing demonstrated a 20% increase in collagen production and a whopping 90% increase in elastin fibres. In consumer trials, testers saw visible results within 3 hours! Sx

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