|The new campaign|
I have a confession to make. I am not overly keen on Marc Jacobs Lola. There. I've said it. Phew. Perhaps some of the reason to my aversion was because my expectations were too high. I am Daisy's biggest fan. From the moment I smelled it I knew it was made for me. Kinda like Andrew Garfield, only he doesn't know it yet. But when it came to Lola, I was left unmoved. So when I heard Marc Jacobs was launching another edition, I was determined to keep an open mind. And I'm so glad I did.
According to the press release, the Oh, Lola! girl is 'coy and clever with a wink,' while the new scent is 'a flirty facet of the original Lola.' Generally, I'd say this was a young scent...Mum, this probably isn't for you. Teens and girls in their twenties, even thirties could pull this off.
Marc Jacobs Oh, Lola! is available from this Wednesday (0800 652 7661), priced from £37 30ml Sx