Get the inside scoop on the latest makeup, hair and skincare launches
Friday, 18 February 2011
To celebrate the start of London Fashion Week today, as well as the launch of the new Daisy Eau So Fresh EDT, £48, a fleet of four black cabs will be kitted out Marc Jacobs-style, covered in grass and daisies. Please, if anybody clocks one of the amazing cabs over the next week, let me know - it's the London equivalent of spotting an Eddie Stobart lorry on the M1.
Now for the fragrance...I'm yet to smell this new variation but as many of you will know, I'm a loyal Daisy-wearer. I can't imagine MJ improving upon the freshness of the original but apparently the new perfume is a fruity-floral that 'radiates with crisp raspberry, sensuous wild rose, and deep and warm plum,' according to the press release. The fragrance is already available exclusively at Harvey Nichols but will launch nationwide on 27th February. Sx