Adaptive makeup has been around for a few years now and judging by the still-persistant influx of skin-matching products, it doesn't show any sign of waning. Take the new Collection 2000 Colour Match Foundation, £5.99. It comes in 5 shades - Ivory, Light, Fair, Natural and Medium - but neglect those with darker skintones. Considering this is adaptive makeup we're talking about, I'm surprised there are so many shades covering such a small spectrum of skintones. It leads me to wonder, exactly how adaptive is it? The press release says it contains 'a unique skin tone technology'. Pretty vague, no? So I decided to perform a little experiment. I applied three blobs of three different shades on my hand then blended each in a straight, vertical line. I was shocked to see that the end result was so monotone. The three shades had 'adapted' to my skin tone so well that I could see no difference in each of the three areas. I will say though, that all of the three shades I tried were too pinky for my olive complexion so this is something to consider when you're testing it out.
|Left to right: Ivory, Fair, Natural|
Another plus side for a foundation, especially one that costs just £5.99, is it contains SPF20 and a hydrating cocktail of ingredients to keep skin plump throughout the day. And I must say, it feels lovely on the skin and masks blemishes well.
|Each blended in their lines|